Bridesmaid dresses may not be at the top of every bride's to-do list (because, you know, she's got venues, photographers, invites, table plans, make-up artists, hair stylists, florists, bands, oh, and her own dress to get her head around), but there comes a time in almost every bridal journey where you, often quite unnaturally, have to decide what your very closest friends will be wearing on your big day.
There are new trends emerging all the time when it comes to bridesmaid dresses, and while it is still common to see the bride choose the same dress for all her bridesmaids, sometimes personal tastes, varying body shapes and general dislike for the tradition sees brides throwing away the rule book and inventing her own system.
Some brides go for different necklines or the same dress in individual colourways, while others give their bridesmaids a budget and a vague colour scheme and encourage them to choose something for themselves.
The best bridesmaid dresses online that'll suit every member of your bridal squad in 2024But while brides are being provided with more and more opportunities to put their own spin on their bridesmaid dresses, there remains a significant lack of supply for the demand. If you want a dress that isn't layered tulle atop a satin slip with an unnecessarily glittered bodice, that is.
There seems to be a huge gap in the market between said glitzy gowns and on-trend midi/maxi dresses which are often printed and could see your bridesmaid being mistaken for any old wedding guest. Which is exactly why Ghost - the British brand established over three decades ago and devoted to timeless, contemporary occasionwear with a tangibly vintage-inspired aesthetic - is the go-to choice for so many super chic brides.
With a strong focus on quality and detail, these dresses are effortless and elegant while remaining universally flattering.
From floaty flutter sleeves to gentle ruffles and button-through detailing, there are certain Ghost gowns in particular which are chosen time and time again by brides. We caught up with the brand to discover exactly which designs are proving popular right now for bridesmaid dresses…
THE DELPHINE
Understandably one of the brand's biggest sellers, the Delphine dress - which comes in eight different colourways right now from navy and forest green to sage and rose - is a heavy satin gown with covered buttons lining the centre which gives way to a split to not only allow ease of movement but also to provide the opportunity for a pretty major shoe moment. Also available in ivory, it would be the perfect bridal gown for any bride keen to keep their look more effortlessly elegant and low-key.
THE GRACE
Of course, if you really want to show off the bridesmaid's shoes you could always go for the Grace dress, the best-selling sister to the Delphine gown which has been reworked for a mid-length hem. It keeps all the major design highlights, and also comes in a smorgasbord of colourways to give brides the option to change things up between bridesmaids.
THE ELLE
The third bestseller at Ghost right now when it comes to bridesmaid dresses is the Elle dress. A super classic and flattering fit-and-flare silhouette, it features a soft v-neck, midi length hem and gathering at the bust which all add to the timelessness of this shape. The gently puffed-sleeves finish in a soft cinched ruffle, providing the opportunity for ruching to create a shorter, more voluminous sleeve if desired. And yes, of course, there are several dreamy hues to pick from.
For more from Glamour UK's Fashion Editor Charlie Teather, follow her on Instagram @charlieteather.
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